Method's exclusive sponsorship of Bad Bunny's Puerto Rico residency, No Me Quiero Ir de Aquí, centered on pa'l recuerdo — a full environmental transformation of the bathrooms inside El Coliseo de Puerto Rico. The 30-show run sold out roughly 400,000 tickets in under four hours, giving the campaign a stage most brand activations never get close to.
Every surface of the space was rebuilt around Puerto Rican culture and color — hand-painted signage, tropical murals, and product staging designed to feel native to the venue rather than dropped into it. The goal was to treat an overlooked, functional moment as a space for identity, connection, and cultural pride.
A shower-inspired photo booth in the concourse extended the experience beyond the bathrooms, inviting fans to pause for a quick cafecito and capture the night. A limited-edition Method body wash and a waterproof speaker carried the campaign home, with proceeds supporting the Good Bunny Foundation. The activation later traveled with Bad Bunny's world tour, starting in London.
