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Selected Work — 05

ALTer Ego

Client
iHeartRadio
Agency
Revolution Marketing
Role
Art Direction & Environmental Design
Category
Experiential — Music Festival
Year
2023
Black-and-white photo of The Black Keys performing on stage in front of an iHeartRadio backdrop.
Overview

A night designed to bring fans beyond the main stage and closer to the artists they love. As part of iHeartRadio's Alter Ego, the SoundCheck Party offered a select group of VIP guests an intimate pre-show experience filled with cocktails, lounge spaces, photo moments, and interactive activations.

The experience culminated with guests heading down to the stage for an exclusive soundcheck with The Black Keys, followed by a meet-and-greet with the band — transforming the traditional pre-show into a memorable moment of access, connection, and music.

Selected shots
Three SoundCheck Party poster designs for iHeartRadio's ALTer Ego '24 featuring The Black Keys, in white, light, and dark color treatments.
01 — Posters
A black-and-white grid of spray-paint texture close-ups used in the ALTer Ego SoundCheck Party visual system.
02 — Textures
Full signage design system for the ALTer Ego SoundCheck Party, including menu, cocktail list, check-in, bathroom wayfinding, and paisley bandana graphics.
03 — Signage design
Three black can koozies with red lightning bolt and star graphics for iHeartRadio's ALTer Ego SoundCheck Party with The Black Keys.
04 — Koozies
Full ALTer Ego SoundCheck Party stage backdrop with a large red lightning bolt sculpture, a guitar on a stand, and two Black Keys road cases.
05 — Stage backdrop
Close-up of a Black Keys branded road case with a red lightning bolt graphic, set against a red-lit stage backdrop.
06 — Road case detail
The Listening Lounge setup at the ALTer Ego SoundCheck Party, with turntables, vinyl records, and red-lit lounge seating branded with Capital One pillows.
07 — Listening lounge
Specialty cocktail menu and branded coasters on a table at the ALTer Ego SoundCheck Party, with earplug cases in the background.
08 — Cocktail menu & coasters
Two silk bandanas, one red and one black, printed with the ALTer Ego '24 and iHeartRadio logos in a paisley pattern.
09 — Bandanas
Fisheye view through a lit tunnel toward The Black Keys performing on stage at the iHeartRadio ALTer Ego SoundCheck Party.
10 — The Black Keys on stage
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